Judgment in Joined Cases T 281/19 and T 351/19 of the General Court (in relation to the word

On 16 June 2021, the General Court of the European Union ruled in in Joined Cases T 281/19 and T 351/19 confirming the conclusion reached in previous judgments concerning the low inherent distinctiveness of the mark “halloumi”. The Court found that the fact of registration of the word mark halloumi χαλλούμι is not sufficient to provide unconditional protection against any later mark comprising the elements halloumi / ‘χαλλούμι’. The Court also stated that the proprietor of the mark halloumi χαλλούμι had not demonstrated enhanced distinctiveness acquired through use.
The judgment can be found here: https://curia.europa.eu/juris/document/document.jsf?docid=242954&mode=req&pageIndex=1&dir=&occ=first&part=1&text=halloumi&doclang=EN&cid=9620529#ctx1